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Cloud computing changing to meet the needs of users, their devices

Posted on: December 7, 2011


A Google executive recently said the cloud computing market in 2012 will focus more on mobile devices and social networking in order to keep pace with businesses’ interests. Amit Singh, vice president of Google Enterprise, told eWeek that the cloud trend next year will try to move businesses more into the realm of teamwork from the era of individual production.

With the move more into social networking, Singh said Google is trying to push forward the integration ability of its social networking website Google+. Singh said businesses will start using more of a BYOD, or bring your own device, approach when it comes to using mobile devices at work. Peter Coffee of Salesforce.com said he sees the cloud helping users break through with features and capabilities they may not have had before, such as the ability to create a document on one device and view it on another.

“People do not want to be burdened by what device is holding a piece of content,” said Coffee, who added that having content that is device-neutral will be important for everyone in the business world.

Gartner’s predictions for the future of cloud computing agrees with Singh’s prediction, adding that by 2016, 50 percent of cloud-based email users will rely on a browser, tablet or mobile device instead of a desktop.

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