MarketBite

Microsoft Buys Video Search Engine For $100 Million

Posted on: November 24, 2011


Microsoft said it has inked a deal to acquire VideoSurf, a San Mateo, Calif.,-based provider of technology that allows users to conduct visual searches through large volumes of video content, such as movies and TV shows.

Terms of the deal were not announced, though TechCrunch reported that the price was just under $100 million.

Microsoft said it will initially integrate VideoSurf’s technology into its Xbox Live service, so members can search through video content stored on the gaming and entertainment service.

“Over time, as we integrate VideoSurf’s technology into our system, we are excited about the potential to have the content tagged in real-time to integrate the speed and relevance of the search results,” said Alex Garden, director of Microsoft’s Xbox Live unit, in a statement.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

November 2011
M T W T F S S
    Dec »
 123456
78910111213
14151617181920
21222324252627
282930  

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 6 other followers

Twits

%d bloggers like this: