MarketBite

Apple website – second most popular retail site in UK

Posted on: November 22, 2011


Visits by UK-based surfers to the Apple website increased five-fold between August and October with Apple accounting for one in every 250 visits online in October 2011.

That’s according to data from web metrics firm Experian Hitwise and IMRG (Interactive Media in Retail Group), which released the Hot Shops List for the last quarter, putting Apple in second place.

So popular was Apple’s site that it displaced Argos from the top two for the first time since the Hot Shops list was started in 2006. Amazon UK and Argos have dominated the list since its inception but Apple’s climb from eighth to second upset the status quo.

“The sad passing of Apple co-founder Steve Jobs not only had an effect on visits to the Apple website but also helped raised awareness of pancreatic cancer, with a seven-fold increase in searches after his death,” said James Murray, Marketing and Research Analyst for Experian Hitwise UK

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