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Chief Rabbi hits out at ‘selfish society of i i i laid down by Steve Jobs

Posted on: November 21, 2011


Lord Sacks has criticised Apple for creating a culture where people only care about the things they own.

Sacks was speaking at an interfaith reception attended by the Queen when he said that a society obsessed with products is a society that is failing, and called out the late Steve Jobs for his role in creating the way we live now.

People are looking for values other than the values of a consumer society. The values of a consumer society really aren’t ones you can live by for terribly long,” he said, according to the Telegraph.

The consumer society was laid down by the late Steve Jobs coming down the mountain with two tablets, iPad one and iPad two, and the result is that we now have a culture of iPod, iPhone, iTune, i, i, i. When you’re an individualist, egocentric culture and you only care about ‘i’, you don’t do terribly well.

Wanting Apple products takes people further away from faith, he explained, because it takes away their perspective of what is important and replaces it with a feeling of want.

“What does a consumer ethic do? It makes you aware all the time of the things you don’t have instead of thanking God for all the things you do have,” he added.

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