MarketBite

Tesco trials augmented reality – Telegraph

Posted on: November 17, 2011


Tesco has started trialling augmented reality technology in its stores today in a bid to bring certain products to life and save on shelf space

By holding a Tesco Direct catalogue or a product key up to webcams placed in the supermarket’s aisles, shoppers will be able to generate life-size 3D projections of products and learn more about their specifications before making a purchase.

By having this alternative and interactive way to show off products, Tesco will no longer need to have some of the bulkier consumer electronic products it now sells physically stocked on shelves.

The augmented reality service is being provided by British company Kishono and is the first time a major retailer has invested so much into this relatively new area of technology.

via Tesco trials augmented reality – Telegraph.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

November 2011
M T W T F S S
    Dec »
 123456
78910111213
14151617181920
21222324252627
282930  

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 6 other followers

Twits

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

%d bloggers like this: