Apple releases new media player programme ‘iTunes Match’

Posted on: November 15, 2011

Apple Monday released a new version of its media player programme iTunes, adding the much-anticipated scan-and-match service for music iTunes Match.

The feature, included in iTunes 10.5.1, can scan a user’s library to find music and match the content to the music available in an iTunes Store.

If it finds a match, users don’t need to upload the music and can listen to them anywhere, even better-quality versions, on any devices running Apple’s iOS operating system. Music that doesn’t match is automatically uploaded, reported Xinhua.

With a subscription fee of $24.99 a year, users can store up to 25,000 of their own songs in Apple’s cloud server. The iTunes Match is currently only available in the US.

The iTunes Match was first introduced in June along with Apple’s iCloud platform, the company’s cloud service enabling users to sync their files, apps and content among Apple devices.

Unlike Google and Amazon, Apple got the official blessings from all four major music labels, making the company only need to keep one copy of each song in its cloud server, eliminating the uploading work for users and redundancies for servers.

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