Microsoft Targets $400 Million From India

Posted on: November 12, 2011

  • Microsoft is targeting revenue of $400 million from its Indian operations in its FY2011-12 (August to July), a 30 percent growth over the last fiscal.
  • The software major expects one-third of the revenue to come from the cloud business which in the past 12 months contributed only around 5 percent to its overall revenue.
  • Microsoft has laid out an aggressive strategy which includes restructuring its entire partner organization by making it more linear and creating dedicated account management teams to drive its cloud business.
  • The company has created separate teams and appointed regional business development managers (BDMs) for the north (including east), south and west (including central) regions. The regional managers have been empowered to identify their own focus areas and go-to-market for the cloud business. In addition, Microsoft has divided its cloud business into two teams—one for the mid-to-large enterprise segment and the other for SMBs. It has also created a team of cloud specialists who would help both customers and partners in deploying hybrid cloud services.
  • Partners have welcomed these changes. “Earlier, it was difficult for us to approach executives at Microsoft for any cloud-related difficulty. The cloud BDMs would now help us in drafting business plans and developing a joint go-to-market strategy,” said MP Kini, CEO, Kinfotech, a Bengaluru-based Microsoft partner.

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