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Yahoo devising a content strategy in India

Posted on: November 11, 2011


  • Yahoo India is has been taking steps to curate video content and offer it free streaming on the website. A few weeks back, Yahoo launched MoviePlex—a catalogue of Hindi cinema. Region locked and very limited in content, the company has now tied up with major television networks like Zee, NDTV and ANI adding TV show clips to their repertoire. A video section on Yahoo’s site will curate sports highlights from Zee-Ten Sports, stand-up comedy acts and some videos that can only be termed as random.
  • In a separate announcement, Yahoo India said they will be offering regional (Tamil) content to their users in India and internationally. The execution seems haphazard. If Yahoo is really looking to make its mark as an online multimedia company they need to tie-up with big brands and pioneer a web streaming business model in India.

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