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Myriad Group and Vodafone Announce Partnership to Power Social Networking and Messaging Services Across India

Posted on: November 11, 2011


  • Myriad Group AG  a global leader in mobile technology and  Vodafone Essar Ltd., one of  India”s leading telecommunications services providers, have signed an agreement on Monday  to deliver social networking and messaging services over SMS and USSD to its subscribers across India.
  • Adoption of social networking on mobile devices across India is growing exponentially. In order to keep pace with market demands, our partnership with Myriad will enable us to quickly and seamlessly deliver social networking services on a massive scale across our entire subscriber base using SMS and USSD,” said Kumar Ramanathan, CMO, Vodafone Essar.
  • As part of the agreement, Vodafone Essar will leverage Myriad’s flagship mobile social networking platform, Xumii. With Xumii, Vodafone Essar will be able to seamlessly deploy social networking services on a massive scale, making mobile social networking accessible over USSD and SMS.
  • Vodafone Essar will be deploying the recently launched Myriad Updates, a first-of-its-kind text-based mobile social networking service accessible on low-end phones, without requiring users to have a data plan. Myriad Updates leverages Myriad’s leading mobile social networking platform and Self-Care systems to power services for Tier 1 operators around the world.

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