MarketBite

India’s mobile market to touch $1 billion by 2015

Posted on: November 11, 2011


  • With 100 million active mobile internet users projected over the next 5 years, India’s rapidly evolving enterprise mobility (EMM) market is likely to be $1 billion by mid-2015. The EMM, excluding devices, in India currently stands at $244 million, according to ‘The Enterprise Mobility Study — Indian Market Analysis’ by management consulting company Zinnov. A combination of factors, including innovation, entrepreneurial and start-up activity, better devices penetration and increased acceptance of majority of mobile platforms, will drive the growth.

 

  • The report titled ‘The Enterprise Mobility Study – Indian Market Analysis’ said India’s rapidly growing enterprise mobility market is likely to change the innovation landscape over the next five years.

 

  • According to the Zinnov study, the enterprise mobility market in India, which encompasses hardware, network & data, applications and associated services, has grown exponentially over the past three years. This is primarily on account of factors like increased maturity of industry verticals towards adoption, declining costs, increased start-up activity, and ecosystem play in market development.

 

  • India already has 840 million mobile phone subscriber base with 15% smart phone penetration, and the tablet PC market in India sells about 1 lakh tablets per annum. All these point to a good devices penetration that is further fuelling the growth of enterprise mobility.

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