MarketBite

India media tablet market touches 1.58 lakh units: Research

Posted on: November 11, 2011


  • The tablet market in India is growing at reasonable pace despite being in fledgling stage. According to a CyberMedia research  nearly 1,58,000 media tablets were sold (shipped) in the nine months ended June 30, 2011in the country. The research says split between 3G and WiFi models was in the proportion 70:30.

 

  • The report also says Samsung used a tactical price drop to emerge the bestselling Tablet brand in India during the three quarters ended June 2011. Olivepad launched the first media tablet in India in July 2010. The first major international brand to launch followed in October 2010 – the Samsung Galaxy Tab. The Apple iPad, the most well recognized tablet, arrived in India only in January 2011.

 

  • Tablets provide touch based user experience with a convenient screen size for web surfing, content consumption and entertainment. Moreover, portability, ease of use and wireless connectivity ”on-the-go’ make the tablet an even more attractive buy”, stated Anirban Banerjee, Associate Vice President, Research and Advisory Services, CyberMedia Research.

 

  • Currently, the India media tablets market has many more models available with a range of features and at a variety of price points, compared to six months ago. However, for the Tablet to become a common man’s device, usage tariffs for high speed data services need to be brought down even further along with useful and relevant content for the Indian consumer.

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