MarketBite

IBM Unveils Software Product to Build Cloud Computing Business

Posted on: November 11, 2011


  • International Business Machines Corp., the world’s largest computer-services provider, is offering a new software product that automates marketing and speeds up sales to entice businesses to use its servers.
  • If all of a company’s product and customer data is on IBM’s servers, IBM’s analytics can help it sell more efficiently to other businesses and consumers, the company said in a statement. For example, sales campaigns could be based on where products are geographically located and marketing campaigns could be automatically generated based on the tone of a customer’s Twitter post about a product.
  • The new product, which is the next step in IBM’s Smarter Commerce initiative, is part of a push to make $7 billion by 2015 from cloud computing, which allows a company to store and access data from IBM’s servers, the company said. IBM, based in Armonk, New York, has made “heavy investments” in the area, including $2.5 billion in acquisitions and hundreds of millions of dollars in research, said Craig Hayman, who oversees Smarter Commerce as general manager of IBM Industry Solutions.

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